Advertising wins again in saucy football pose

So it's alright for Kanye West to wear a fucking crown of thorns, but daub a footballer with a little red paint, and see what you get? (At least footballers have something in common with Jesus C., what with the stamina and short careers -- rappers are mostly criminals and pawns, when they're not cannibalizing producing their own) A whole lots of overreactin'.

Nike wants this, planned this. Uh-oh, the Christians are going to boycott -- isn't your parents' flat refusal to buy you clothes in the same neighborhood of cool as Nike what makes you Christian, anyways? Christian action groups are no more savvy or perceptive than Islamic action groups -- an image has to penetrate so far into the culture to reach the Christian community that, well, they'll take whatever they can get their hands on, even if the leap in logic takes four misconstrued elements to make it to the premise:

"blood" > arms outstretched > no shirt > agitated demeanor = anti-Jesus blasphemy

Ad people are street semioticians, basically, and they love to hit the Trevor Beattie chord of offensiveness in addition to anything else on their list. In this way, they're like organized religion -- frantically grasping out via media to reach every demographic they have access to. The difference is: advertising can at least generate revenue. Wait, I forgot about the Left Behind series.